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Rob Bencal has built an impressive career in entertainment-based IP, holding senior level positions at leading toy and media companies. During his 13-year tenure at Mattel, he managed highly successful global toy portfolios collaborating with leading studios such as Nickelodeon, Disney and DreamWorks, and overseeing brands such as Dora the Explorer and Mickey Mouse Clubhouse. 

Rob led efforts in international marketing, digital development, licensing and content distribution for iconic franchises such as Barbie, Thomas & Friends, and American Girl. He also worked at Hasbro, Tongal and Clear Channel Media.

Rob leads franchise strategy, brand development, consumer product licensing sales and strategic partnerships that unlock new revenue streams for Cookbook Media, which he co-founded with Claudia Scott-Hansen in 2020. 

Consumer Products Pitch Consulting Packages

Who This Is Best For: Creators and IP owners looking to bring their property to market and seek partnerships with toy, consumer product, or gaming companies to bring their IP to life.

Tier 1: The Pitch Check-Up — Starting at $250

Includes:
1-hour consultation via phone or Zoom

  • Focus on the review of your property, pitch deck, or treatment.

  • Provide detailed feedback on structure, tone, potential partner positioning

  • Advice on pitch strategy, partner and sales market approach depending on your project ambitions

Goal: You leave with a clear, actionable roadmap to elevate your pitch immediately.

Tier 2: The Pitch Polish — Starting at $500

 Includes:

  • Two 1-hour sessions

  • In-session workshop on your materials/documents (e.g., deck + treatment or pilot overview)

  • A deep dive into your core concept, audience targeting, and competitive sets

  • Provide a franchise strategy framework and how to position within pitch with different partners

  • Follow-up notes after each session

Goal: You end with a professional-level brand & sales package ready for pitch meetings.

Tier 3: The Full Development Partnership — Starting at $2,500

Includes everything from Tier 2 plus:

  • Five (total) 1-hour development sessions

  • Comprehensive feedback and adjustments on your existing sales materials, or assistance with development of pitch materials from scratch.

  • Provide strategic options for franchise category planning, funding, platforms, and/or partners to unlock revenue opportunities

  • Key insights on market trends and buyer expectations

  • Consult on sizzle reel development and other media materials

  • Best practices for effective outreach, meeting set-up and maximizing time at the markets

  • Final professional review of the complete package before engaging partners

Goal: You walk away with an in-depth, ready-to-shop pitch and strategic plan that showcases your IP and meets industry standards.

Optional Add-Ons:

  • Assistance with partner introductions & pitch meeting set up

  • Lead, join, or support your pitch meetings

  • Pitch deck and creative asset design

  • Development of consumer product & toy renderings

  • Proof of concept digital content

  • Content marketing strategy

  • Additional pitch practice sessions

  • Market & forecast sizing

  • PR support

  • Contract negotiation or business affairs support