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Terence Mbulaheni is the Founder and CEO of VIEWED, a Toronto based digital consultancy focused on turning clicks into owned audiences through creative storytelling and data-driven strategy. With over 15 years of experience in digital marketing, YouTube monetization, and audience development, he has built, scaled, and monetized global brands across major digital platforms.

He has worked with leading franchises including Unicorn Academy, Paw Patrol, Peppa Pig, My Little Pony, Batman, Wild Kratts, Super Simple Songs, Rubik’s Cube, Monster Jam, Bakugan, Garfield, and Daniel Tiger’s Neighbourhood and more. 

Specializing in digital monetization, content strategy, and growth planning, Terence helps brands expand their digital footprint while driving sustainable, long-term revenue. Known for challenging convention, he brings a sharp, strategic perspective that positions brands to stand out and scale in an ever-evolving digital landscape.

YouTube Strategy Consulting Packages

Helping producers, studios, and IP owners use YouTube to build owned audiences, grow revenue, and launch scalable brands.

Tier 1: The YouTube Strategy Check-Up -  Starting at $250

Best for: Teams with an existing YouTube channel or concept who want expert direction and validation.

Includes:

  • One 1-hour consultation via Zoom/Google Meet

  • Review of your YouTube channel, content samples, or channel plan (shared in advance)

  • Strategic feedback on:

    • Channel positioning and audience targeting

    • Content format and programming strategy

    • Upload cadence, packaging (titles/thumbnails), and early growth signals

  • Live, actionable recommendations during the session

Note: This tier is focused on live strategic guidance. Written feedback or follow-up documentation can be added as an additional hour.

Goal: You leave with clear, prioritized next steps to strengthen your YouTube strategy immediately.

Tier 2: The Channel Growth & Monetization Plan - Starting at $500

Best for: Producers or IP owners looking to refine strategy, improve performance, and unlock monetization opportunities.

Includes:

  • Two 1-hour strategy sessions (scheduled over 4-6 weeks)

  • Review of up to two focus areas (e.g., channel + content slate, or growth + monetization plan)

  • Deep dive into:

    • Audience growth strategy and retention

    • Content formats that drive watch time and discovery

    • Monetization pathways (ads, commerce, licensing, off-platform revenue)

  • Strategic guidance on YouTube analytics and performance signals

  • Written follow-up summary after each session with key recommendations and action items

Goal: You end with a clear, data-informed YouTube growth and monetization roadmap.

Tier 3: The YouTube Launch & Scale Partnership - Starting at $2500

Best for: Studios, producers, or brands launching a new IP or scaling an existing YouTube presence into a business.

Includes:

  • Five 1-hour consulting sessions over 8-12 weeks

  • End-to-end YouTube strategy support, including:

    • Channel and IP positioning

    • Content and programming strategy

    • Audience development and retention planning

    • Monetization and commerce strategy

  • Review and guidance on:

    • Launch plans or rebrands

    • Cross-platform funneling and owned audience growth

    • Measurement frameworks beyond native YouTube analytics

  • Insights into best practices from kids, family, and entertainment channels

  • Final written strategic summary delivered within 2 weeks of the final session

Goal: You walk away with a scalable, YouTube-first strategy that supports long-term audience ownership and revenue growth.

Optional Add-Ons

  • Written strategic summary or audit (post-session)

  • Expedited review or feedback (48-hour turnaround)

  • Monetization & commerce strategy session

  • Analytics deep-dive & performance readout

  • Pitch-ready YouTube strategy deck outline